Amazon Reports Ebook Sales UP

According to an article I read today on theverge.com, Amazon is reporting a rise in ebook sales.

It’s a little odd, then, that in its newest quarterly earnings report, Amazon is calling attention to the fact that its sales growth for physical books is flattening out. This isn’t just tossed-off; it’s direct from founder and CEO Jeff Bezos: “our physical book sales experienced the lowest December growth rate in our 17 years as a book seller, up just 5 percent.” This is Amazon’s original business, for years its core in digital retail, and brick-and-mortar bookstores across the country are shutting down. Amazon’s growth in this market was only 5 percent? And Jeff Bezos is pleased with this?

Bezos is only highlighting this figure because it lets him brag about the bigger number in Amazon’s new dominant market: ebooks. Ebook sales at Amazon have grown by 70 percent year over year, says Bezos, making it a multibillion-dollar category for the company. “We’re now seeing the transition we’ve been expecting,” Bezos writes. Both Amazon and its customers are becoming fully digital.

2011 was the year of the e-reader, but 2012 was the year of the ebook
Here too, some context is helpful. In 2011, ebooks were a four-year-old business for Amazon — still relatively new, but fairly mature, with Amazon clearly the dominant player in the market. More e-readers were sold in 2011 than any year before or since, the lion’s share by Amazon. Those e-readers sold plenty of ebooks. For Amazon to grow seventy percent in 2012 over its sales in 2011 is a pretty remarkable achievement. It suggests that the ebook medium itself hasn’t only arrived, but still has strong potential for growth, and that Amazon is likely to continue to be the global leader, even as it opens up new markets.

This is very encouraging news for ebook writers!! We are still basically on the ground floor of a vast and growing business! So, keep writing!

Source: http://www.theverge.com/2013/1/29/3930158/amazon-digital-metamorphosis-ebooks-up-70-percent-video-print-books

Pricing Your Ebook

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You’ve written and compiled an ebook. Now you have to
decide how much to charge for it. Finding the right
price is essential to the success of your product. If
you charge too little, people will think it’s of
little value, and they won’t purchase it, or even it
they do buy your book, you will have to sell thousands
of copies to get to the point where you can begin to
see a profit. If you price it too high when compared
with your competition, you will find yourself steadily
lowering the price, which will cause you all kinds of
new problems in the future. For example, if you sell
your ebook at first for $39.99, and later reduce it to
$24.95, don’t you think the people who bought it for
$39.99 are going to be upset?

Choosing the right price for your ebook is one of the
most critical parts of the marketing process. The
first rule of pricing ebooks is to never underprice.
Determine the highest price your audience can afford,

Make sure you are promoting your book like crazy on
the Internet and on websites. The price should be
aimed at bringing in profits, but you should never
forget that price is one of the factors that people
use in judging the value of your ebook before they
buy it. So always start with the highest price you think
the market will bear, and then launch a mega-marketing campaign.

Pricing an ebook is particularly difficult because
ebooks are a fairly new commodity. Since they are
digital, the value of an ebook is as confusing as the
understanding of what digital actually is to the
average layperson. This means that we must look at
ebooks in a different light in order to determine
their actual worth in this brave, new cyber world.

Let’s look at the difference between a book in print
and an ebook. A printed book is an object you can hold
in your hand, store on your bookshelf, even hand down
to the next generation. It is priced on factors such
as paper stock, design and production costs, and
marketing.

The one fact that unites ebooks and print books is
that they are composed of ideas. It is the ideas in
these books that have the ability to change, or
possibly transform, people’s lives. What do you think an
idea is worth when evaluated against the cost of
paper and ink?

It is the IDEAS that are valuable!
That is how you determine the cost of your ebook.

What should I charge for my ideas?

There are all different formulas and methods for
determining the correct price for your ebook. Let’s
begin with honing in on your ultimate goals.

Decide if your goal is to get wide distribution and
maximum exposure. This goal is aimed at drawing
customers to your business or service, or to
establishing the credibility of your reputation. If
this is your main goal, you should aim to keep your
price on the low side. Some authors have even priced
their ebooks at a profit loss to draw a high number of
new customers. The key is to find a price that
maximizes your profits and the number of books you
sell.

This is an excellent pricing strategy if you are
looking to acquire long-term customers. Long-term
customers are extremely likely to buy from you again
and again as long as the first ebook they buy is of
exceptional quality and beneficial to the customer.

However, if your book contains valuable and more
importantly NEW information, references, or techniques
then you should aim to price it on the high end.

After you figure out your goal, you must figure out
what your audience’s need is for your ebook. For
example, does your book solve a particular problem? If
it does, and solves it in a way that hasn’t been
written about in one hundred other ebooks, you will be
able to achieve high sales at a high price. If your
book solves a problem or answers questions in a new
and unique way, you should price your book as high as
you can go. You will achieve larger profits this way,
but bring in fewer customers. Just make sure the
question or problem that your book solves is one that
is important and relevant to the majority of your
market audience. If your ideas are not common
knowledge, or you are presenting a brand new
technique, you will be able to sell books at a high
price. Just be prepared for your competition to
undercut you on price as soon as they hear about your
book.

Keep in mind that the above pricing strategy is
temporary. Eventually, you will cease to sell books at
this high price. So figure out in advance how long you
plan to offer your ebook at this high price, and when
that time is up, change your pricing strategy.

If you want to see large profits over customer draw,
aim for an audience that is looking for easy solutions
to their problems at a low price. If your book is
aimed at solving one particular problem rather than
general advice, then you can charge more. Start at the
highest price the market will bear to bring in the
largest profits, and plan to discount the book a
number of times throughout the year.

Marketing Strategies

The key that unlocks the sales potential of your ebook
is to find a single sentence that becomes your selling
handle. This sentence states what question or problem
your book answers and the benefits your ebook can
provide. Then be sure to use that sentence in every
piece of sales and promotional material, and every
time anyone asks you about your ebook.

Besides promoting your books assiduously online, there
are several other strategies that can help you sell
more books.

One is to give something away for free with your book,
such as a valuable bonus item. Or bundle several
ebooks under one price, which lowers the price for
each ebook if they were sold separately.

An effective technique for figuring out a price is to
send out a survey to your current customers. If these
customers have already bought an ebook from you, ask
for their opinion in terms of price. Do this by
creating a sales page for the new book, but don’t
include a price on that page. Instead, add a number of
links to survey questions that ask pointed questions
to aid you in assigning a price to your ebook.

Another strategy is to test out prices by creating a
number of duplicate sales pages with different prices
on each page. Make sure your sales copy is exactly the
same on every page, and includes your selling-handle
sentence. Then figure out for each page the conversion
ratio between visitors to your site and sales of your
book. This will tell you what your optimum price is.

Ultimately, if you’ve written a book that solves a
problem or presents a new technique, your book will
bring in both traffic and profits. So be sure to write
that selling-handle sentence that sums up what problem
your book solves and what the benefits of your book
will be to the customers who purchase it. And then
watch your market come to you!

How to Write an Ebook

The hardest part of writing is the first sentence.
When you look at the whole project, it seems like an
impossible task. That’s why you have to break it down
into manageable tasks. Think of climbing a mountain.
You are standing at the foot of it and looking up at
its summit vanishing into the clouds. How can you
possibly scale such an immense and dangerous mountain?

There is only one way to climb a mountain – step by
step.

Now think of writing your ebook in the same light. You
must create it step by step, and one day, you will
take that last step and find yourself standing on the
summit with your head in the clouds.

The first thing you have to do, as if you actually
were a mountain climber, is to get organized. Instead
of climbing gear, however, you must organize your
thoughts. There are some steps you should take before
you begin. Once you’ve gone through the following
list, you will be ready to actually begin writing your
ebook.

Beginning Steps to Writing an ebook

First, figure out your ebook’s working title. Jot down
a few different titles, and eventually, you’ll find
that one that will grow on you. Titles help you to
focus your writing on your topic; they guide you in
anticipating and answering your reader’s queries. Many
non-fiction books also have subtitles. Aim for clarity
in your titles, but cleverness always helps to sell
books ? as long as it’s not too cute. For example,
Remedies for Insomnia: twenty different ways to count
sheep. Or: Get off that couch: fifteen exercise plans
to whip you into shape.

Next, write out a thesis statement. Your thesis is a
sentence or two stating exactly what problem you are
addressing and how your book will solve that problem.
All chapters spring forth from your thesis statement.
Once you’ve got your thesis statement fine-tuned,
you’ve built your foundation. From that foundation,
your book will grow, chapter by chapter.

Your thesis will keep you focused while you write your
ebook. Remember: all chapters must support your thesis
statement. If they don’t, they don’t belong in your
book. For example, your thesis statement could read:
We’ve all experienced insomnia at times in our lives,
but there are twenty proven techniques and methods to
give you back a good night’s sleep.

Once you have your thesis, before you start to write,
make sure there is a good reason to write your book.
Ask yourself some questions:

* Does your book present useful information and is
that information currently relevant?

* Will you book positively affect the lives of your
readers?

* Is your book dynamic and will it keep the reader’s
attention?

* Does you book answer questions that are meaningful
and significant?

If you can answer yes to these questions, you can feel
confident about the potential of your ebook.

Another important step is to figure out who your
target audience is. It is this group of people you
will be writing to, and this group will dictate many
elements of your book, such as style, tone, diction,
and even length. Figure out the age range of your
readers, their general gender, what they are most
interested in, and even the socio-economic group they
primarily come from. Are they people who read fashion
magazines or book reviews? Do they write letters in
longhand or spend hours every day online. The more you
can pin down your target audience, the easier it will
be to write your book for them.

Next, make a list of the reasons you are writing your
ebook. Do you want to promote your business? Do you
want to bring quality traffic to your website? Do you
want to enhance your reputation?

Then write down your goals in terms of publishing. Do
you want to sell it as a product on your website, or
do you want to offer it as a free gift for filling out
a survey or for ordering a product? Do you want to use
the chapters to create an e-course, or use your ebook
to attract affiliates around the world? The more you
know upfront, the easier the actual writing will be.

Decide on the format of your chapters. In non-fiction,
keep the format from chapter to chapter fairly
consistent. Perhaps you plan to use an introduction to
your chapter topic, and then divide it into four
subhead topics. Or you may plan to divide it into five
parts, each one beginning with a relevant anecdote.

How to make your ebook “user friendly”

You must figure out how to keep your writing engaging.
Often anecdotes, testimonials, little stories, photos,
graphs, advice, and tips will keep the reader turning
the pages. Sidebars are useful for quick, accessible
information, and they break up the density of the
page.

Write with a casual, conversational tone rather than a
formal tone such as textbook diction. Reader’s respond
to the feeling that you are having a conversation with
them. Break up the length and structure of your
sentences so you don?t hypnotize your readers into
sleep. Sentences that are all the same length and
structure tend to be a good aid for insomnia!

Good writing takes practice. It takes lots and lots of
practice. Make a schedule to write at least a page a
day. Read books and magazines about the process of
writing, and jot down tips that jump out at you. The
art of writing is a lifetime process; the more you
write (and read), the better your writing will become.
The better your writing becomes, the bigger your sales
figures.

In an ebook that is read on the screen, be aware that
you must give your reader’s eye a break. You can do
this by utilizing white space. In art classes, white
space is usually referred to as “negative space.”
Reader’s eyes need to rest in the cool white oasises
you create on your page. If your page is too dense,
your reader will quit out of it as soon as their eyes
begin to tear.

Make use of lists, both bulleted and numbered. This
makes your information easy to absorb, and gives the
reader a mental break from dissecting your paragraphs
one after the other.

Finally, decide on an easy-to-read design. Find a font
that’s easy on the eyes, and stick to that font
family. Using dozens of fonts will only tire your
readers out before they’ve gotten past your
introduction. Use at least one and a half line
spacing, and text large enough to be read easily on
the screen, but small enough so that the whole page
can be seen on a computer screen. You will have to
experiment with this to find the right combination.

Of course, don’t forget to run a spell and grammar
check. You are judged by something as minor as correct
punctuation, so don?t mess up a great book by tossing
out semicolons randomly, or stringing sentences
together with commas. (By the way, that’s called a
“comma splice.”)

Last of all, create an index and a bibliography.
That’s it! You’ve written a book! Now all you have to
do is publish your ebook online, and wait for download
request from your website visitors.

Amelia Bloomer and Dress Reform

I was browsing through some public domain pictures on the NYPL website recently and came across some interesting pictures on woman in the 19th Century wearing “bloomers”.  As I began to do some research I became intrigued and thought this would make a great book!  So, I put together this intresting historical little book, full of pictures and advertisements from the era of the woman’s movement up until the 1930’s.   I found it fasinating and I think anyone who likes history will find it a good read!

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Amelia Bloomer and Dress Reform

THE SHORT STORY

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There is no modern literary form which is as little understood as is the short story. The term short story is applied to every piece of prose writing of 30,000 words or less, without regard to its matter, aim, or handling; but our purpose demands a definition of some accuracy.

“In the first place, then, what is, and what is not, a short story? Many things a short story may be. It may be an episode, like Miss Ella Hepworth Dixon’s or like Miss Bertha Thomas’; a fairy tale, like Miss Evelyn Sharp’s; the presentation of a single character with the stage to himself (Mr. George Gissing); a tale of the uncanny (Mr. Rudyard Kipling); a dialogue comedy (Mr. Pett Ridge); a panorama of selected landscape, a vision of the sordid street, a record of heroism, a remote tradition or[16] some old belief vitalized by its bearing on our lives to-day, an analysis of an obscure calling, a glimpse at a forgotten quarter … but one thing it can never be—it can never be ‘a novel in a nutshell’.”[2]

“A short story … must lead up to something. It should have for its structure a plot, a bit of life, an incident such as you would find in a brief newspaper paragraph…. He (Richard Harding Davis) takes the substance of just such a paragraph, and, with that for the meat of his story, weaves around it details, descriptions and dialogue, until a complete story is the result. Now, a story is something more than incidents and descriptions. It is a definite thing. It progresses constantly. It arrives somewhere. It must enforce some idea (no matter what). It must be such a reality that a man who read it would carry away a definite impression.”[3]

It is evident, then, that the term short story is properly used only when it means a short prose narrative, which presents artistically a bit of real life;  the primary object of which is to amuse, though it may also depict a character, plead a cause, or point a moral; this amusement is neither of that æsthetic order which we derive from poetry, nor of that cheap sort which we gain from a broad burlesque: it is the simple yet intellectual pleasure derived from listening to a well told narrative.

The first requisite of a short story is that the writer have a story to tell—that is, a plot. He may present pretty scenes and word pictures if he will, but he must vivify and humanize them by the introduction of certain characters, patterned after the people of real life; and these characters must move and act and live. The presentation of “still life” pure and simple is not in the province of the short story.

The question of length is but relative; in general a short story should not exceed 10,000 words, and it could hardly contain less than 1,000; while from 3,000 to 5,000 is the most usual length. Yet Hawthorne’s “The Gentle Boy” contains 12,000 words; Poe’s “The Gold Bug,” 13,000; and perhaps the majority of James’ exceed the maximum, while “The Lesson of the Master” requires 25,000, and “The Aspern Papers” 32,000. Indeed, the length of any story is determined, not so much  by some arbitrary word limit, as by the theme with which it deals. Every plot requires a certain number of words for its proper elaboration, and neither more nor less will do. Just what the limit for any particular story may be, the writer must decide for himself. “It seems to me that a short story writer should act, metaphorically, like this—he should put his idea for a story into one cup of a pair of balances, then into the other he should deal out his words; five hundred; a thousand; two thousand; three thousand; as the case may be—and when the number of words thus paid in causes the beam to rise, on which his idea hangs, then is his story finished. If he puts in a word more or less, he is doing false work.”[4]

The short story does not need the love element that is generally considered necessary to the novel, and many short stories disregard it altogether. Love usually requires time and moods and varying scenes for its normal development, so that it is difficult to treat it properly within the limits of the short story; and then only when some particular phase or scene admits of isolation. Then, too, many short stories are merely accounts of strange adventures, wonderful discoveries or inventions, and queer occurrences of all sorts—themes which amuse us from their mere oddity; or they are verbal photographs of life, which are interesting from their views of psychological and sociological problems; and none of them requires love as the chief motive. Ingenuity and originality, the principal constituents of such tales, are the story teller’s great virtues; on them he bases his hopes. Therefore, he must have strong individuality, and the power of forcing his readers to view life through his eyes, without perceiving him.

Also, and as if to compensate for the lack of the love interest, the short story has a “touch of fantasy” which gives it a distinctive charm. This quality is the hint of—not necessarily the supernatural, but rather the weird; it is a recognition and a vague presentation of the many strong influences that are not explainable by our philosophy of life. It is the intrusion into our matter-of-fact lives of the uncanny element, which the novice so grossly misuses in his tales of premonitory dreams and visions, and of most unghostly ghosts. “It is not enough to catch a ghost white-handed and to hale him into  the full glare of the electric light. A brutal misuse of the supernatural is perhaps the very lowest degradation of the art of fiction. But ‘to mingle the marvellous rather as a slight, delicate, and evanescent flavor than as any actual portion of the substance,’ to quote from the preface to the ‘House of the Seven Gables,’ this is, or should be, the aim of the writer of short-stories whenever his feet leave the firm ground of fact as he strays in the unsubstantial realm of fantasy. In no one’s writings is this better exemplified than in Hawthorne’s; not even in Poe’s. There is a propriety in Hawthorne’s fantasy to which Poe could not attain. Hawthorne’s effects are moral where Poe’s are merely physical. The situation and its logical development and the effects to be got out of it are all Poe thinks of. In Hawthorne the situation, however strange and weird, is only the outward and visible sign of an inward and spiritual struggle. Ethical consequences are always worrying Hawthorne’s soul; but Poe did not know there were any ethics.”[5]

The short story usually treats of the lighter and brighter side of life. It is seldom in deadly earnest; it tends somewhat to superficiality; and it prefers cleverness to profundity, in both conception and treatment. Naturally, then, comedy rather than tragedy is its usual sphere; and though the tale may end in gloom, it more frequently suggests a possible tragedy in order to heighten the effect of the happy denouement. For similar reasons the short story avoids the didactic tone, either presenting its lesson in clever disguise, or limiting its moral efforts to providing innocent amusement for an idle hour.

In the strife between realism and romanticism the short story adopts the middle course, taking advantage of the better phases of both, but siding with neither; for every life is subject to both influences, often at the same time, and the short story aspires to present life as it is. “Without true realism and genuine romanticism—actuality and ideals—good work was never done, nor did any writer ever rise to be an author.”[6] “No worthy work of fiction may properly be labelled romantic, realistic or symbolic, since every great work of art contains all these in some proportion. Love and fighting are not necessarily romance; nor are soup-kitchens and divorce courts necessarily realism…. Malice, futility and ugliness—the dreadful monotony of existence—are not necessarily real life; nor the tales of summer love and marriage ceremonies, successful fightings, or sacrifice and chivalry necessarily romance.”[7]

In its technique a short story demands the utmost care; it lacks the bulk of the novel, which hides minor defects. It must have a definite form, which shall be compact, and which shall have its parts properly proportioned and related; and it must be wrought out in a workmanlike manner. It requires extreme care from its conception to its completion, when it must stand forth a perfect work of art; and yet it must reveal no signs of the worker’s tools, or of the pains by which it was achieved.

From what has been said it is evident that the short story is artificial, and to a considerable degree unnatural. It could hardly be otherwise, for it takes out of our complex lives a single person or a single incident and treats that as if it were complete in itself. Such isolation is not known to nature: There all things work together, and every man influences all about him and is influenced by them. Yet this separation and exclusion are required by the conventions of the short story; and after all, there is always the feeling, if the characters are well handled, that they have been living and will continue to live, though we have chanced to come in contact with them for only a short time.

It is this isolation, this magnifying of one character or incident, that constitutes the chief difference between the novel and the short story.[8] In the novel we have a reproduction of a certain period of real life: all the characters are there, with their complex lives and their varying emotions; there are varied scenes, each one the stage of some particular incident or semi-climax which carries the action on to the final chapter; and there are persons and scenes and conversations which have no reason for being there, except that just such trivial things are parts of life. With the short story it is very different: that permits of but one scene and incident, one or two real characters, with one predominant emotion: all else is a detriment to the interest and success of the story. A book may be called a novel even if it is composed of a series of incidents, each complete in itself, which are bound together by a slender thread of common characters; but a story cannot properly be called a short one unless it has simplicity of plot, singleness of character and climax, and freedom from extraneous matter. “In a short story the starting point is an idea, a definite notion, an incident, a surprising discovery; and this must have a definite significance, a bearing on our view of life; also it must be applied to the development of one life course, one character. The novel, on the other hand, starts with a conception of character, a man, a woman, a human heart, which under certain circumstances works out a definite result, makes a world…. Lastly it develops a group of characters, who together make a complete community, instead of tracing the life course of one.”[9]

To prove that these various requirements are recognized and observed by masters of the art, I would ask you to consider the following list, which The Critic selected from nearly five hundred submitted in competition for a prize which it offered for a list of the best twelve American short stories:

“The Man Without a Country,” Edward Everett Hale.

“The Luck of Roaring Camp,” Bret Harte.

“The Great Stone Face,” Nathaniel Hawthorne.

“The Snow Image,” Nathaniel Hawthorne.

“The Gold Bug,” Edgar Allan Poe.

“The Murders in the Rue Morgue,” Edgar Allan Poe.

“The Lady, or the Tiger?” Frank R. Stockton.

“The Legend of Sleepy Hollow,” Washington Irving.

“Rip Van Winkle,” Washington Irving.

“Marse Chan,” Thomas Nelson Page.

“Marjorie Daw,” Thomas Bailey Aldrich.

“The Revolt of Mother,” Mary E. Wilkins.[10]

FOOTNOTES:

[2] “The Short Story,” by Frederick Wedmore. Nineteenth Century, Mar., ’98.

[3] “How to Write Short Stories.” An interview with F. Hopkinson Smith in the Boston Herald. Current Literature. June, ’96.

[4] Robert Barr in “How to Write a Short Story; A Symposium.” The Bookman. Mar., ’97.

[5] “The Philosophy of the Short-story,” by Brander Matthews. Lippincott’s. Oct, ’85.

[6] “Magazine Fiction and How Not to Write It,” by Frederick M. Bird. Lippincott’s. Nov., ’94.

[7] “The Art of Fiction,” by Gilbert Parker. The Critic, Dec.,’98.

[8] In many respects the art of the short story and the novel are so closely allied that I have been able to reenforce my observations with magazine articles which were meant to apply primarily to the novel.—The Author.

[9] “How to Write Fiction.” Published anonymously by Bellaires & Co., London. Part I, Chapter I.

[10] “The Best Twelve American Stories.” The Critic. Apr. 10, ’97.

From: 
Short Story Writing
A Practical Treatise on the Art
of the Short Story
By Charles Raymond Barrett, Ph. B.

New Ebook

I just finished my first recipe ebook for Amazon Kindle. I also uploaded it on my etsy store:

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Decadent Chocolate Recipes for Chocolate Lovers

It took me about 3 days of work, collecting recipes and formatting the book. I got most of the recipes out of the public domain and wrote a bit of an introduction. It was my first full fledged recipe book! I’m planning on doing one a month and they are not difficult! Actually, formatting was the hardest part.  (very time consuming)

I have to say, I love being a kindle author and editor. I just started in November and I am publishing mostly public domain works. I currently have about 60 books done and I am making about 5.00 per day on sales. I plan on just continuing to add more books and by virtue of sheer volume, my income will go up! I can’t wait to report what I am making in a year from now…. and that does not inculde the possibility that I could publish a hit! (Speaking of a hit, I’m still working on editing my husband’s bio …. stay tuned!)

I will be putting up links to all my published books in the side bar here for anyone who is interested in ordering them. Even though most are in the public domain, many of them are classics and the historical ones are extremely educational!

How to select a great topic for your ebook

It couldn’t be easier to select a topic for an ebook. People are hungry for information, and people are looking to the Internet to feed their hunger. After you’ve read this post, you will feel confident enough to choose your own topic!

First …. Observe what’s going on around you….

If you’re smart enough to read this, you’re smart enough to look around you and determine what interests you and those around you. Think of what problems you’ve recently solved, and what kinds of problems others have had and solved. Any problem that has been solved in your world could easily be the subject of your next book. People love to read how other have solved a problem that they currently have.

So, brainstorm a list of problems in your life and in the lives of those around you. Your friend Bob lost his job? Your sister’s child had chicken pox? How did they cope or find solutions? While you’re at it, start another list of unsolved problems evident in your corner of the world. Write down problems you wish you had solved. Aha! These are subjects that people will really be interested in! How to lose the last ten pounds! The truth about UFOs. The straightest path to becoming a millionaire! From your personal corner, your step-granddaughter is pregnant at age 14? Your grocery bill is double what it used to be? Your roof leaks? These are problems waiting for ebook solutions!

These unsolved problems would also be great ebook topics. Remember, you don’t have to know the solution, just the topic. You’re going to get someone else to do the research and write the book for you. You will not actually be writing one word.

Spend a few minutes Googling

The Internet is a great way to find out what people are looking for at any given moment. You can search for almost anything. Google™ is a popular search engine you can use, or you can try any of the others like Yahoo!® or Mamma.com. Type in phrases like: “top concerns of Americans,” “best-selling nonfiction topics,” or “popular how-to manuals.” “Common worries of 2005.”

And while you’re on the Internet…

Find out the most popular nonfiction books from the New York Times bestseller list, Amazon, and a Google search for ebooks. Your findings will tell you exactly what book subject’s people are buying right now.

Try this. Go to http://www.amazon.com. From the tabbed menu running along the top of the Amazon home page, click “Top Sellers.”
I did this one day in September 2008 and found a Harry Potter book, several other fiction books, and titles such as Natural cures “they” won’t tell you about, How what you wear can change your life, How to profit from the demise of the dollar, and The official SAT study guide. I’ve paraphrased to some degree, but you get the idea.
Here’s what I learned just from spending a few minutes on Amazon that day. People are reading good fiction from already-best selling authors (Da Vinci Code, the Harry Potter series, and others). Secondly, Amazon buyers, buying over the Internet, are interested in nonfiction topics such as improving their lives and making more money. For these books, just about any author will do, even virtual unknowns or people who went to prison for lying to the American public.

And that quick visit only confirmed that the straightest route to ebook profits is in the nonfiction ebook market. This is for a number of reasons. Fiction readers tend to like to curl up in a chair with an actual book. Some of them attend book clubs where the physical books are brought around someone’s kitchen table with wine and cheese. Fiction readers tend to purchase from authors they’re already familiar with. Fiction can be more difficult to write and deliver well. Also, many of the classics in fiction are available as free ebooks. A reader interested in fiction could just download those. So stick with nonfiction unless you’re feeling particularly bold and experimental.
Here is some more good news, and if you didn’t already know this then you are going to be smiling big. Drum roll please… ideas are not copyrighted, therefore any idea you see, hear, or read anywhere anytime, is yours to use for an ebook! You can create books around the same ideas that are covered in the Amazon best seller list, and turnaround and create an ebook on the exact same subject!
Now, copyright law does protect the way ideas are expressed, so you want to make sure your hired author does not plagiarize or copy book text outright. And you cannot use the title word for word either. But there’s nothing stopping you from creating another book or ebook that covers the same subject with a different voice. It’s all as completely legal and guilt-free as nonfat Haagen Dazs. This is why looking at bestseller lists are a great way to get topic ideas.
Digging a little deeper

There are groups of people who are willing to buy nonfiction ebooks: hobbyists. At any given time, these people are looking for ways to spend their money on their hobbies. Their passion is your financial gain.
What avid hobbyists want will always make great ebook material. Note that I did not say what hobbyists need. You may have certain opinions on what exactly certain people should need or should read. But those are not necessarily good topics for immediate ebook profit. Those topics may be areas for you to dabble in at your leisure. However, if you want to make money at this, find out what niche groups want, and hit those groups with your ebook.
Find hobbyists and niche groups by searching the web for “popular hobbies,” “enthusiasts,” or “what America is buying.” Or, you can search specifically for forums and discussion groups for hobbyists. In the forums, people talk with each other to share ideas with one another. Often, they will exchange testimonials for equipment, upcoming events, and books.
One popular site where hobbyists go to talk to one another online is Yahoo!. Check it out. Go to http://www.yahoo.com. Click “groups.” On the groups page you’ll see a list of categories such as Business & finance, and Religion. For demonstration purposes, click on “Games.”
On the games screen, game subcategories are listed followed by numbers. The numbers indicate how many discussion forums are available for that subcategory. These numbers reveal a lot. Notice how “role playing games,” and “video & computer games” have factors of ten or in some cases factors of 100 more forums than other subcategories. “Wargaming” and “paintball” don’t even come close, although those categories are much more discussion-laden than “horseshoe pitching.”
For fun, one day I continued selecting subcategories until I arrived at a list of over a thousand (yes a thousand) discussion groups on Yahoo having to do with vampire role playing. Here’s how I got there: Games>>Role Playing Games>>Live Action>> World of Darkness>>Vampire: The Masquerade.
Some of the forums are open to new members, and you can join to read what everyone’s discussing. Once in the forum, you can review discussion threads from today, yesterday, or a year ago. Don’t go back too far if you want to find out the hottest possible ebook topics. You can participate in discussions if you like. FYI, do not drop into a discussion group just to market an ebook; hobbyists consider this spam and will drop you from the group.
When you read and/or participate, you’ll find out what this group is buying. All you have to do is skim to find out what questions they are asking each other about products or traveling or information. What they are interested in buying is a key piece of information because passionate consumers love to research before they buy. This is an immediate ebook market. Create a book on how to select the best this or that on the market, related to the current wants of the enthusiasts.
Enthusiasts come in all shapes and sizes. Think brides-to-be, golfers, whitewater rafters, people who collect vintage baseball cards, wine connoisseurs, gardeners, frequent vacationers, video gamers, and parents who put their children into private tutoring, ballet, and violin lessons before age 3.
There are some hobbies that seem to continually attract enthusiasts, like playing golf, watching football, restoring old cars, and listening to music. These are classics. Then there are some hobbies that seem to come and go in waves, such as Red Hat Societies participation, snow boarding, or line dancing. Pick either a classic hobby or a fluctuating hobby in its peak season for your best odds.
A big market on the Internet is the 20-30 set. Here’s what they are doing right now, according to one survey. They’re snowboarding, wakeboarding, traveling, camping, listening to music, taking photographs. They’re drinking gourmet coffee, rock climbing, playing guitar, camping, dancing, looking for online love, shopping for computers and other electronics, attending sports events, studying the Bible, exercising, trying to find jobs, and watching movies. Any one of these subjects would make a great ebook with a buying market standing by.

Why Write An Ebook

It’s not true that everything that has been said has already been written. Since that unfortunate axiom came into use, the whole universe has changed. Technology has changed, ideas have changed, and the mindsets of entire nations have changed.

The fact is that this is the perfect time to write an ebook. What the publishing industry needs are people who can tap into the world as it is today – innovative thinkers who can make the leap into the new millennium and figure out how to solve old problems in a new way. Ebooks are a new and powerful tool for original thinkers with fresh ideas to disseminate information to the millions of people who are struggling to figure out how to do a plethora of different things.

Let’s say you already have a brilliant idea, and the knowledge to back it up that will enable you to write an exceptional ebook. You may be sitting at your computer staring at a blank screen wondering, “Why? Why should I go through all the trouble of writing my ebook when it’s so impossible to get anything published these days?

Well, let me assure you that publishing an ebook is entirely different than publishing a book in print. Let’s look at the specifics of how the print and cyber publishing industry differ, and the many reasons why you should take the plunge and get your fingers tapping across those keyboards!

Submitting a print book to conventional publishing houses or to agents is similar to wearing a hair shirt 24/7. No matter how good your book actually is, or how many critique services and mentor writers have told you that “you’ve got what it takes,” your submitted manuscript keeps coming back to you as if it is a boomerang instead of a valuable mine of information.

Perhaps, in desperation, you’ve checked out self-publishing and found out just how expensive a venture it can be. Most “vanity presses” require minimal print runs of at least 500 copies, and even that amount will cost you thousands of dollars. Some presses’ minimal run starts at 1,000 to 2,000 copies. And that’s just for the printing and binding. Add in distribution, shipping, and promotional costs and – well, you do the math. Even if you wanted to go this route, you may not have that kind of money to risk.

Let’s say you already have an Internet business with a quality website and a quality product. An ebook is one of the most powerful ways to promote your business while educating people with the knowledge you already possess as a business owner of a specific product or service.

For example, let’s say that you’ve spent the last twenty-five years growing and training bonsai trees, and now you’re ready to share your knowledge and experience. An ebook is the perfect way to reach the largest audience of bonsai enthusiasts.

Ebooks will not only promote your business – they will help you make a name for yourself and your company, and establish you as an expert in your field. You may even find that you have enough to say to warrant a series of ebooks. Specific businesses are complicated and often require the different aspects to be divided in order for the reader to get the full story.

Perhaps your goals are more finely tuned in terms of the ebook scene. You may want to build a whole business around writing and publishing ebooks. Essentially, you want to start an e-business. You are thinking of setting up a website to promote and market your ebooks. Maybe you’re even thinking of producing an ezine.

One of the most prevalent reasons people read ebooks is to find information about how to turn their Internet businesses into a profit-making machine. And these people are looking to the writers of ebooks to provide them with new ideas and strategies because writers of ebooks are usually people who understand the new cyberspace world we now live in. Ebook writers are experts in Internet marketing campaigns and the strategies of promoting and distributing ebooks. The cyberspace community needs its ebooks to be successful so that more and more ebooks will be written.

You may want to create affiliate programs that will also market your ebook. Affiliates can be people or businesses worldwide that will all be working to sell your ebooks. Think about this? Do you see a formula for success here?

Figure out what your subject matter is, and then narrow it down. Your goal is to aim for specificity. Research what’s out there already, and try to find a void that your ebook might fill.

What about an ebook about a wedding cake business? Or an ebook about caring for elderly pets? How about the fine points of collecting ancient pottery?

You don’t have to have three masters degrees to write about your subject. People need advice that is easy to read and easily understood. Parents need advice for dealing with their teenagers. College students need to learn good study skills – quickly. The possibilities are endless.

After you’ve writtten your ebook

Getting your ebook out is going to be your focus once you’ve finished writing it, just as it is with print books. People will hesitate to buy any book from an author they’ve never heard of. Wouldn’t you?

The answer is simple: give it away! You will see profits in the form of promoting your own business and getting your name out. You will find affiliates who will ask you to place their links within your ebook, and these affiliates will in turn go out and make your name known. Almost every single famous ebook author has started out this way.

Another powerful tool to attract people to your ebook is to make it interactive. Invent something for them to do within the book rather than just producing pages that contain static text. Let your readers fill out questionnaires, forms, even crossword puzzles geared to testing their knowledge on a particular subject. Have your readers hit a link that will allow them to recommend your book to their friends and associates. Or include an actual order form so at the end of their reading journey, they can eagerly buy your product.

When people interact with books, they become a part of the world of that book. The fact is just as true for books in print as it is for ebooks.

That’s why ebooks are so essential. Not only do they provide a forum for people to learn and make sense of their own thoughts, but they can also serve to promote your business at the same time.